For designers who provide their creative artworks to their clients, without a doubt, the most important task for them is getting new customers.

In any case, what most designers generally forget is that once a client makes their first purchase, there is significantly more to be done in that seller-buyer relationship. However, smart designers realize sooner than later that the first purchase is truly just the start and that the genuine business esteem lies in retaining that client.

Tips To Improve Client Retention

Now you’d be probably wondering about what it takes to go from a low retention rate to a peak retention rate that would immensely benefit you as a designer. Well, I have gathered some essential tips for you down below:

1. First Impressions Are Everything:

You may have heard this many times before that first impressions are everything. Well, this is, in fact, very true. After a customer has just purchased something from you, they will most likely recall back to the first experience they had with you. If it went well and they developed a good impression of you, they are highly likely to stick around.

2. Flawless Onboarding Process:

A decent onboarding cycle can lay out the foundations of success for you for quite a long time to come. It should be creative (as much as reasonably expected), active, and it should spotlight on eliminating any hindrances in the way.

3. Pay Attention To Customer Feedback:

One of the most significant factors to retaining clients is to understand how they feel about your work. When you recognize the client's sentiment and what they like and dislike, you may perfect your flaws and meet their needs.

You need to pay close attention if there is something in your artwork that your regular clients do not like. Ask your clients for honest feedback and positive criticism. If they point out something they dislike or think it could be done better, you know you need to master it and provide a better performance next time they purchase from you.

Not only does this enhances your skills, but it also makes sure your client satisfaction is positive, thus improving your client retention.

4. Keep Marketing Your Work

4.1. Physically

You must keep marketing your work everywhere. What I mean by this is you must promote your work as much as you can to your friends, family, or even school/workplace. Ask them to refer other people who are interested in getting designing services to you. Make a “Contact Us” card where you write your contact details such as email address or any other means of contact that suits you the best. And give that card to people so they can bookmark it and contact you with ease. If your work accelerates too well, you might get a small office where people could visit physically and meet you directly to purchase your services.

4.2. Social Media

The best way to market or promote your work is, without a doubt, through the internet and social media specifically. Make a community on Twitter, make some online artist friends on Discord or market your work on Facebook groups. You will always get new clients and more mutuals by doing this.

Also, make sure to make a portfolio where you showcase all your best work; thus, if anyone wants to check your recent performance, they can do it easily and decide whether to purchase your services or not.

5. Consistency Is Key

As a designer, you must stay consistent with your work.

Consistency is far more important than you can imagine. Being consistent builds trust between you and the client. When you deliver your services efficiently, your clients are more than likely to trust you in future projects. Being consistent also gives you a lot of experience as, without it, you cannot grow as a designer.

To be more consistent with your work, I recommend you try to make a proper schedule of your upcoming assignments, take notes of your ideas and brainstorm them beforehand. Thus, when you sit down to work, everything would already be planned in a well-mannered way and you would work flawlessly with a great mindset.

If you would regularly be consistent with your work, your clients would appreciate your efforts a lot more and would likely stick around with you for future projects as well.

Conclusion:

Well, it is no secret that client retention is very crucial for designers. Once you’ve earned the trust of your clients, they would keep coming back to you in the future.

I hope my blog helped you in understanding some of the key fundamentals on how to get loyal clients and on how to grow your designing business further beyond.

Did you enjoy this newsletter topic? Feel free to share it with your community as a blog post: https://www.petrbilek.com/blog/how-to-get-client-retention

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